The Fort Drum Green to Gold Team is currently working on a project to unite with other ROTC counterpart battalions to share information and build communication. We are tentatively calling it Green to Gold 2.0, and we are heavily utilizing social media to accomplish this.
As part of our One Team Synergy effort, which will bring about Green to Gold 2.0, we have prepared this analysis based on multiple conversations we have had with our counterpart battalion partners and with ROOs on the leading edge of social media outreach.
The Fort Drum Green to Gold Team found its earliest success in using Facebook as a means to connect with enlisted Soldiers who were interested in Green to Gold. It is widely acknowledged by now that Facebook is the king of social media. It is versatile and can be used in many ways by different types of organizations.
We have prepared a brief analysis of the three different options an organization has at social media outreach via Facebook: a profile page, a fan page, or a Facebook group. We hope this will help our partners choose the right option for their organization. You can find our comparison chart below, or download a .pdf of the chart here. [DOWNLOAD]
(A quick note: to use this chart you should probably already be a little familiar with Facebook and some of its basic applications.)
Breaking this down, we find that to maximize outreach potential and sustaining relationships with others in the social media environment, a full Facebook profile is probably the best option. The Fort Drum Green to Gold Team uses a Facebook profile. We attribute a good part of our success to that profile.
If your organization needs to have a “voice” and has many subscribers who are interested in passively getting info, but don’t necessarily need to join the discussion, we find a Facebook Fan Page is probably the best option. The U.S. Army Cadet Command (ROTC) web page is a good example of successful use of a Facebook Fan Page.
If your organization needs to have more internal communication and sharing capability, but doesn’t necessarily need to do a lot of outreach, perhaps a Facebook Group Page is the best option. A lot of club-like organizations use a Facebook group successfully.
We hope you’ll have the chance to use this information to optimize your Facebook use and tailor it to your organizational needs. We are also happy to answer questions, or put you in touch with some of the experts that we consult. Contact us.